The Realitoy objective is to balance design methods with art ideals to create experiences beyond just products, create an environment that connects on an emotional level, and establish relationships with individuals.
Art x Design
ART
The art approach is a photo-based exploration into the area between fine art & documentary photography.
DESIGN
The design approach is best defined by the Experience Design methodology: The practice of designing products, omnichannel journeys, and environments with a focus placed on user experience.
Realitoy project will balance digital and physical elements.
Digital x Physical
Digital
The project will utilize the NFT format for digital elements (Gif animation, short video)
Physical
The project will incorporate traditional physical works (mixed-media, photography, painting, assemblage)